Achieving a Strategic Sales Focus - Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia) a Douglas, Tony (Director, Edinburgh Institute (SALES) Subject Group Leader - Strategy, Operations and Economics Se

The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.