Achieving Brand Loyalty in China through After-Sales Services - FraĂź, Alexander

Name: Achieving Brand Loyalty in China through After-Sales Services - FraĂź, Alexander
Brand: Springer Fachmedien Wiesbaden

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Cenu sledujeme od 1. 10. 2026 a zatím se drží na 1 336 Kč.

1 336 Kč

Springer Fachmedien Wiesbaden

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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