Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Allen, Chris (University of Cincinnati) a Semenik, Richard (Montana State University - Bozeman) a O'Guinn, Thomas (University of Wisconsin-Madison) a Close Scheinbaum, Angeline (University of Texas - Austin)
Růst ceny o 6 %
Nejnižší cena od 10. 9. 2026: 3 750 Kč.
O produktu
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
Tip: Podívejte se také na další produkty z kategorie Business a management.
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Specifikace
- EAN
- 9781285187815
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