Advertising Media Workbook and Sourcebook - Kelley, Larry (University of Houston, USA) a Sheehan, Kim (University of Oregon, USA) a Jugenheimer, Donald W.

Name: Advertising Media Workbook and Sourcebook - Kelley, Larry (University of Houston, USA) a Sheehan, Kim (University of Oregon, USA) a Jugenheimer, Donald W.
Brand: Taylor & Francis Ltd

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This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

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