Amazon Unbound - Brad Stone,Amazon Unbound - Brad Stone - kniha z kategorie Biznis a manažment

'Innumerable gems . . . by one of the company's most astute observers' - EconomistTHE UNVARNISHED PICTURE OF AMAZON’S UNPRECEDENTED GROWTH AND ITS BILLIONAIRE FOUNDER, JEFF BEZOS Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, disrupting countless industries while its valuation has soared to well over a trillion dollars. We now live in a world run, supplied and controlled by Amazon and its founder. In Amazon Unbound, Stone presents a vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unparalleled access to current and former executives, employees and critics, he shows how seismic changes inside the company led to dramatic innovations, as well as to missteps that turned public sentiment against the company. Authoritative, timely and revelatory, Amazon Unbound is the definitive account of a man and company we couldn’t imagine modern life without.