Apex: Hides the Hurt - Colson Whitehead

A `nomenclature consultant` - an expert on naming the most disparate things, from antidepressants to cars, and spoons to plasters - is summoned by the city authorities of Winthrop to decide on its new name. Lucky Aberdeen, the millionaire software entrepreneur, wants the name changed to something that will reflect the town`s capitalist aspirations; Albie Winthrop, eccentric son of the town`s aristocracy, thinks Winthrop is a perfectly appropriate name and can`t imagine what the fuss is all about; and Regina Goode, the Mayor, a descendant of the black settlers who founded the town, has her own secret agenda for what the name should be. What name will our limping word-catcher finally choose, thus deciding the future of the whole town and population?