Beating Low Cost Competition - Ryans, Adrian (IMD)
Růst ceny o 1 %
Nejnižší cena od 10. 9. 2026: 734 Kč.
O produktu
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
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Specifikace
- EAN
- 9780470742976
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