Behavioural Economics - Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development), Professor in Economics and Finance of the Built Environment, University College London)

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.