Beyond Greed and Fear - Shefrin, Hersh (Mario L. Belotti Chair in Finance at Leavey School of Business, Mario L. Belotti Chair in Finance at Leavey School of Business, Santa Clara University, USA)

This book provides a comprehensive treatment of behavioral finance for a practitioner audience. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.