Bounded Rationality and Behavioural Economics - Mallard, Graham (University of Bath, UK)

In the last forty years there has been an astonishing surge in our understanding of how people make economic decisions. This book examines the evolution of the two fields credited with such advances, behavioural economics and bounded rationality. It calls for a re-fusion of bounded rationality and behavioural economics, and will be of interest to both students and researcher.