Brand Society - Kornberger, Martin (University of Technology, Sydney)
Stabilní cena
Cenu sledujeme od 20. 7. 2026 a zatím se drží na 1 188 Kč.
O produktu
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
Tip: Podívejte se také na další produkty z kategorie Business a management.
Vývoj ceny
Podobné produkty
Specifikace
- EAN
- 9780521726900
Recenze
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