Breakthrough Branding : How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand - Catherine Kaputa

BRANDING IS A WAY OF LIFE! It\'s the age of the entrepreneur. Now, more than ever, people are starting businesses and setting up shop. But as the market place becomes tighter and competition hots up, you\'ll need the edge. Branding. Catherine Kaputa, one of the world\'s leading experts on personal branding gives us the A-Z of maximizing potential, building a recognizable image and getting the edge on the other guys.