Business Marketing Course - Ford, David (University of Bath, UK) a Gadde, Lars-Erik (Chalmers University of Technology) a Hakansson, Hakan (University of Uppsala) a Snehota, Ivan (University of Lugano, Switzerland)

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.