Business Plans For Dummies - Tiffany, Paul a Peterson, Steven D. a Barrow, Colin (Cranfield School of Management)

A guide to create a winning business plan from scratch. It gives you what you need to map out your business strategy and stay on course including a sample plan that you can easily adapt for your business. It also charts your course assess the advanced state of your business and where you'd like to take it, and establish achievable objectives.