Candidate Character Traits in Presidential Elections - Holian, David B. (University of North Carolina, Greensboro, NC) a Prysby, Charles L. (University of North Carolina, Greensboro, NC)

In this book, David Holian and Charles L. Prysby examine the effect that trait perceptions have on the vote, how these perceptions are shaped by other attitudes and evaluations, and what types of voters are most likely to cast a ballot on the basis of the character traits of the presidential candidates.