Co-Creation Paradigm - Ramaswamy, Venkat a Ozcan, Kerimcan

Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more-win more" outcomes in the private, public, and social sector.