Competitive Strategies in European Banking - Canals, Jordi (Professor, IESE (Instituto de Estudios Superiores de la Empresa), Professor, IESE (Instituto de Estudios Superiores de la Empresa), University of Navarra, Barcelona)

This is a strategic analysis of the European banking sector using Michael Porter's framework for industry and competitor analysis. The book surveys both the changing structure of the commercial banking industry in Europe and the strategic implications of these changes for the major players in the leading five EC countries.