Consumer Behaviour in Sport and Events - Funk, Daniel (Temple University, USA) a Alexandris, Kostas (Aristotle University of Thessaloniki, Greece) a McDonald, Heath (Swinburne University of Technology, Australia)

Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.