Corporate Social Responsibility - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) a Lee, Nancy R. (University of Washington, Seattle, WA)

In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.