Data Mining and Market Intelligence for Optimal Marketing Returns - Chiu, Susan a Tavella, Domingo

Name: Data Mining and Market Intelligence for Optimal Marketing Returns - Chiu, Susan a Tavella, Domingo
Brand: Taylor & Francis Ltd

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2 625 Kč

Taylor & Francis Ltd

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Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.

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