Deception In The Marketplace - Boush, David M. (University of Oregon, Eugene, USA) a Friestad, Marian (University of Oregon, Eugene, USA) a Wright, Peter (University of Oregon, Eugene, USA)

Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.