Design Agenda - Cooper, Rachel (University College, Salford, UK) a Press, Mike (Staffordshire University, UK)

UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment.