Designing for Growth (A Design Thinking Toolkit for Managers) - Jeanne Liedtka, Tim Ogilvie

Language:Chinese.HardCover Pub Date: 2011 07 Pages: 256 in Publisher: Columbia University Press Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: 'design thinking.' or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book. The Catalyst: How YOU Can Lead Extraordinary Growth. was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation. business model innovation. and customer experience design. Liedtka and Ogilvie cover the mindset. techniques. and vocabulary of design thinking. unpack the mysterious connection between design and growth. and teach managers. in a straightforward way. how to exploit design's exciting potential.