e-Consumers in the Era of New Tourism

Name: e-Consumers in the Era of New Tourism
Brand: Springer Verlag, Singapore

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Nejnižší cena od 10. 9. 2026: 2 937 Kč.

2 969 Kč

Springer Verlag, Singapore

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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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