Electronic Media Management, Revised - Pringle, Peter (Luther Masingill Professor of Communication, University of Tennessee, Chattanooga) a Starr, Michael F (Associate Professor Emeritus, Southern Illinois University, Carbondale. Starr is also managing director, Communications Capital Managers,

Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.