Fables, Fashions, and Facts About Advertising - Jones, John Philip
Stabilní cena
Cenu sledujeme od 20. 7. 2026 a zatím se drží na 2 906 Kč.
O produktu
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
Tip: Podívejte se také na další produkty z kategorie Komunikační studie.
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Specifikace
- EAN
- 9780761927990
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