Fashion Design - McKelvey, Kathryn (Reader in the School of Design at Northumbria University, Newcastle) a Munslow, Janine (School of Design, Northumbria University, Newcastle)

Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.