From Principles of Learning to Strategies for Instruction - Seidel, Robert J. a Perencevich, Kathleen C. a Kett, Allyson L.

The primary goal of instructional design is improving the quality of learning and instruction. Many of the available books treat instruction as a formal process that proceeds according to specific and detailed instructional systems development models (see, for example, Dick, Carey & Carey, 2005).