Fundamentals of Business Marketing Research - Plank, Richard E a Reid, David A a Lichtenthal, J David

Name: Fundamentals of Business Marketing Research - Plank, Richard E a Reid, David A a Lichtenthal, J David
Brand: Taylor & Francis Inc

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on ?Business Marketing: A Twenty Year Review,? a thorough study of industrial/business research from 1978-1997 with critical commenta

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