Gastronomy, Tourism and the Media - Frost, Warwick a Laing, Jennifer a Best, Gary a Williams, Kim a Strickland, Paul C. a Lade, Clare

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.