Geodemographics, GIS and Neighbourhood Targeting - Harris, Richard (University of Bristol, UK) a Sleight, Peter (Target Market Consultancy, UK) a Webber, Richard

Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.