Global and Transnational Business - Stonehouse, George (Newcatle Business School, UK) a Campbell, David (University of Newcastle upon Tyne, UK) a Hamill, Jim (University of Strathclyde) a Purdie, Tony (Newcatle Business School, UK)

Name: Global and Transnational Business - Stonehouse, George (Newcatle Business School, UK) a Campbell, David (University of Newcastle upon Tyne, UK) a Hamill, Jim (University of Strathclyde) a Purdie, Tony (Newcatle Business School, UK)
Brand: John Wiley & Sons Inc

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In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted.

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