Hiding Politics in Plain Sight - Strach, Patricia (Associate Professor, Associate Professor, Political Science and Public Administration and Policy, University of Albany)

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.