How to Develop a Strategic Marketing Plan - Paley, Norton

Name: How to Develop a Strategic Marketing Plan - Paley, Norton
Brand: Taylor & Francis Ltd

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Taylor & Francis Ltd

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Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

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