How to Win Customers in the Digital World - Vervest, Peter a Dunn, Al

Name: How to Win Customers in the Digital World - Vervest, Peter a Dunn, Al
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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Nejnižší cena od 10. 9. 2026: 1 322 Kč.

1 336 Kč

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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The 'digital world' is changing the traditional logic of business - we must now act fast and effectively to capture and retain increasingly demanding and sophisticated customers, be they individuals or organi sations. This is the starting point for 'How to win customers in the digital world - Total Action or Fatal Inaction'.

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