How Women Invest in a Man's World - Jyoti Mehndiratta Kappal

The woman of today is independent, career-oriented and an active contributor to the family income. But in a society still largely designed by and for men, are women truly in control of their financial decisions? When it comes to big financial choices, like buying a home or investing savings, who really calls the shots? Drawing on years of research and candid interviews with women from diverse backgrounds, author Jyoti Kappal uncovers the complex emotional and psychological factors that shape women’s financial behaviour. She examines inherent biases, such as parental influence, mental accounting and a tendency toward risk aversion, and how they can hinder confident investing. She also breaks down the various types of women investors, identifying the unique strengths and strategies they bring to the table.How Women Invest in a Man’s World is both a wake-up call and a practical guide, offering insight into what holds women back and, more importantly, how they can take control, build wealth and shape a financially secure future on their own terms.