Imagineering: Innovation in the Experience Economy - Kuiper, Gabrielle (Utrecht University of Arts, the Netherlands) a Smit, Bert (NHTV University of Applied Sciences, the Netherlands)

To survive in today's economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and focusses on how to design them.