International Business Case Studies For the Multicultural Marketplace - Moran, Robert T. a Braaten Ph.D., David O. a Walsh, D.B.A., John

Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others.