Introducing Cultural and Media Studies - Thwaites, Tony (School of English, Media Studies and Art History, University of Queensland, Australia) a Davis, Lloyd a Mules, Warwick (Adjunct Associate Professor, Southern Cross University, Australia)

It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way.