It's Not Just PR - Coombs, W. Timothy (University of Central Florida, USA) a Holladay, Sherry J. (University of Central Florida, USA)

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions.