Analýza údajů: obecně

Analyzing Social Science Data - de Vaus, David

Survey Handbook - Fink, Arlene G.

Quantitative Models in Marketing Research - Franses, Philip Hans (Erasmus Universiteit Rotterdam) a Paap, Richard (Erasmus Universiteit Rotterdam)

Using Web and Paper Questionnaires for Data-Based Decision Making - Thomas, Susan J.

Qualitative Analysis - Ezzy, Douglas