Language of Advertising - Vestergaard, Torben (Aalborg University) a Schroder, Kim (University of Roskilde)

Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict.