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Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People - Michelli, Joseph, PhD

Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People - Michelli, Joseph, PhD

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McGraw-Hill Education - Europe

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Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon a result of the company’s exemplary leadership practices. Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies. In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:Savor and ElevateLove to Be LovedReach for Common GroundMobilize the ConnectionCherish and Challenge Your Legacy
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9780071801256

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