Leveraging Corporate Responsibility - Bhattacharya, C. B. a Sen, Sankar (City University of New York) a Korschun, Daniel (Drexel University, Philadelphia)

Almost all large corporations now run some form of corporate responsibility (CR) program. This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.