Listening to the Voice of the Market - Reidenbach, R. Eric
Stabilní cena
Cenu sledujeme od 23. 7. 2026 a zatím se drží na 1 719 Kč.
O produktu
Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
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Specifikace
- EAN
- 9781420093308
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