Managing Business Relationships - Ford, David (Euromed-Management, Marseille) a Gadde, Lars-Erik (Chalmers University of Technology) a Hakansson, Hakan (Nordic School of Management, BI) a Snehota, Ivan (University of Lugano)

Name: Managing Business Relationships - Ford, David (Euromed-Management, Marseille) a Gadde, Lars-Erik (Chalmers University of Technology) a Hakansson, Hakan (Nordic School of Management, BI) a Snehota, Ivan (University of Lugano)
Brand: John Wiley & Sons Inc

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John Wiley & Sons Inc

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Enables students and managers to understand the reality of business networks and how to manage them Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years Includes case material from across Europe .

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