Managing Global Innovation - Boutellier, Roman a Gassmann, Oliver a von Zedtwitz, Maximilian
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Nejnižší cena od 10. 9. 2026: 2 644 Kč.
O produktu
What are the secrets of competitive R&D on a global scale? Based on research with hundreds of R&D executives from more than 80 companies and 1000 R&D laboratories, this work presents fresh concepts and trends in global R&D management. It also includes case studies from 22 best-practice companies that show how to put these concepts into practice.
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Specifikace
- EAN
- 9783540254416
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