Managing High-Tech Services Using a CRM Strategy - Blumberg, Donald F.

Name: Managing High-Tech Services Using a CRM Strategy - Blumberg, Donald F.
Brand: Taylor & Francis Inc

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5 375 Kč

Taylor & Francis Inc

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Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically.

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