Market Segmentation Success - Dibb, Sally (Manchester Metropolitan University, UK) a Simkin, Lyndon (University of Warwick, UK)

Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.