Marketing and Consumption in Modern Japan - Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)

Name: Marketing and Consumption in Modern Japan - Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
Brand: Taylor & Francis Ltd

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This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.

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